Role Overview:

The Marketing Manager will be responsible for developing and executing integrated marketing strategies for the company, ensuring both brands grow in awareness, loyalty, and sales. This role requires a balance of brand building, performance marketing, and community engagement, with strong leadership to guide an in-house team and external partners.

Key Responsibilities:

Strategy & Planning:

• Develop and implement annual marketing plans aligned with business goals and brand positioning for both brands..
• Identify target audiences and craft messaging strategies that deepen brand connection and drive customer acquisition.
• Conduct market analysis, track consumer insights, and identify growth opportunities.

Brand Management:

• Ensure brand consistency across all touchpoints, from digital to in-store experience.
• Oversee creative direction, campaigns, and content across social media, activations, and partnerships.
• Lead menu launch campaigns, product storytelling, and seasonal promotions. Digital & Performance Marketing.
• Manage digital campaigns across social media, Google, and other platforms to drive engagement and conversions.
• Monitor analytics, track KPIs, and optimize performance using data-driven insights.
• Oversee CRM, loyalty programs, and influencer collaborations. Activations & Community Engagement
• Lead brand activations, events, and collaborations that strengthen community presence.
• Coordinate local store marketing and partnerships with developers, lifestyle brands, and media.
• Team Leadership & Collaboration
• Manage and mentor an internal marketing team (brand manager, content creators, digital lead).
• Coordinate with operations, finance, and business development to align marketing with business objectives.
• Liaise with agencies and suppliers for design, media, and PR.

Key Performance Indicators (KPIs) Success in this role will be measured by:

• Brand Awareness & Reach: Growth in social media followers, engagement rates, PR mentions, and influencer collaborations.
• Customer Acquisition & Retention: Increase in loyalty program sign-ups, repeat purchase rates, and CRM activation.
• Sales Impact: Contribution of marketing campaigns to store revenue growth and product sell-through.
• Digital Performance: Improvement in ROAS (Return on Ad Spend), cost per lead/acquisition, and online order conversions.
• Community Engagement: Number and impact of brand activations, partnerships, and event attendance.
• Team & Process Excellence: Timely campaign execution, budget adherence, and cross-functional collaboration efficiency.

Tagged as: digital marketing manager, F&B, fandb

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 5+ years of experience in marketing, preferably in F&B, hospitality, or lifestyle brands.
• Proven experience in developing and executing multi-channel campaigns.
• Strong understanding of digital marketing, social media, and brand strategy.
• Creative mindset with strong analytical and project management skills.
• Excellent communication and leadership abilities.